All posts tagged food

Cash strapped Britain has proved itself selfish, in a recent survey, showing that when it comes to food, we are just not sharing.

We may be in the middle of a recession, but a new survey* has revealed that us Brits are as self-serving as ever, with one in ten admitting to becoming more selfish since the downturn first bit five years ago.

The study found that almost one in five Brits are more concerned with looking after number one when it comes to their eating habits in particular. Nearly a quarter of those surveyed confessed to never sharing food with friends or family members, with more than a third blaming this on ever-soaring food prices.   Those aged 18-24 were found to be the worst culprits when it comes to putting themselves first – one in ten admitted to always nabbing the larger piece when sharing food, with a small percentage even going to extreme lengths such as eating in private to avoid sharing in the first place.

Nevertheless, Fudges, who commissioned the research exposing the belt-tightening traits of modern Britain, is backing the camp of Brits who remain steadfast in their generosity, and claim to still share food at least once a week despite the tightening grip of the recession. The Dorset-based biscuit makers is launching a campaign designed to encourage even the most miserable amongst us to spend more time with friends and family by breaking a biccie.

The Managing Director of Fudges says, “I always think of Britain as a nation of sharers so it’s surprising to think that the reality is we’re just getting more selfish.”

This survey is showing us that not only is the current economic situation, taking its toll on all of our finances, but our social lives too, is it not time to come together, dust off those dinner party plates, get together with your friends and family, bring back good old family sunday lunches, or treating your loved ones to a social evening of food, conversation and laughter.

This Summer is full of things to celebrate with the Jubilee, and the London 2012 Olympics, let’s get together as a nation, share our food and bring Britain back to a happier more social time.


*Research commissioned on behalf of Fudges by OnePoll (March 2012) 2,000 UK adults

UK consumers react to the budget.

So much for ‘Dave’s Big Society’ as the gap between the rich and poor widens – 8% say that the recession is building a community spirit and a “we’re all in it together attitude” –

52% of consumers agree that division in society between the haves and have-nots is getting wider –

Only 9% feel they will be better off

and 38% are worried about their finances –

58% say that they are negatively affected by the decision not to reduce petrol prices –

54% feel negatively affected by road tax increase –

31% cutting back on charitable donations

UK consumers are feeling more worried about their finances as a result of Wednesday’s budget, with cutting back on charity giving, eating out and turning to the Black Market among the measures they are considering to help ease their financial situation. Restaurants and food outlets will be hit hard, as the most popular cutback is on buying takeaways (41%) followed by eating out (34%). Charities will also lose out as 31% plan to cut back on charitable donations.

However, there is still some optimism in the air as playing the lottery remains a part of life that almost two thirds of UK consumers (59%) are unwilling to give up, while 3% said they will increase their spend on lottery tickets. When thinking about their financial situation and about how they manage their money between pay or pension days, UK consumers appear to be quite a sensible bunch with more than two thirds (69%) saying that they would never be tempted to use high interest payday loans. However, 8% say they are already using these.

More than half (52%) agree that the cuts as outlined in Wednesday’s Budget are creating great divisions in society between the haves and have-nots, with only 8% saying that a silver lining of the recession is that it is building community spirit with a “we’re all in it together” attitude. However, this sentiment increases among lower income earners with 63% thinking it’s causing a divide compared to 47% of middle income earners. When asked to think about their financial situation and whether the Budget will make it harder to stretch their money further, we asked consumers if they would be tempted to buy certain products on the black market, buy fake brands, or go over their duty limit on things like alcohol or cigarettes when travelling back from abroad.

Among smokers, however, there is a greater tendency to search out the black market or stretch the duty limits in order to get alcahol and cigerettes. (49%) also said they planned to cut back on holidays.

“These figures provide interesting insight into the way the general population is feeling as a result of the Budget,” said Marco Scognamiglio, CEO of RAPP UK. “While reports have suggested that some people will be better off, there are large numbers of people who will be worse off or who at least feel they will be worse off. “It is critical to listen to consumer conversations and sentiment following the budget and to respond in relevant ways as the power and influence they can have on brands and society is not to be underestimated.”

 [RAPP Proprietary Research using Toluna. Sample: 500 UK consumers.]